Internationally recognized artist Elspeth McLean approached me this past summer to create a promotional video for her. That piece, Inspirations in Nature, lead to the creation of five more videos specifically revolving around the promotion of her new website.
As part of the project I created a talking head introduction about where Elspeth came from, what happened when she went viral, and how the new website was going to help her moving forward. In addition to directing and editing I also helped write the script. To make sure it would fit on Instagram we had to keep it quick, bouncy, and to the point.
The second part of the project was two 60 second, and two 30 second promotional piece. The goal of these pieces was to showcase various stages of Elspeth's creative process in order to give people a small glimpse into her world.